Brand History
Founded in 1876 at the base of the Rocky Mountains, CU СÀ¶ÊÓƵ is one of 38 U.S. public research institutions in the prestigious Association of American Universities (AAU). As Colorado’s comprehensive graduate research university, CU СÀ¶ÊÓƵ offers a wide range of undergraduate, master’s and doctoral programs with a mission to shape future leaders, drive innovation and address key challenges of the 21st century.
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The University of Colorado System
CU СÀ¶ÊÓƵ, the flagship of the four-campus CU system, collaborates with the University of Colorado Colorado Springs, the University of Colorado Denver and the University of Colorado Anschutz Medical Campus to meet the diverse needs of Colorado’s communities. The CU system promotes innovation, discovery and knowledge, enhancing Colorado’s economy, culture and health.
CU СÀ¶ÊÓƵ’s brand and visual identity (logo, colors, typography, etc.) is derived from the CU system brand, and then crafted into a unique identity to align with the system and yet remain distinct.
History of Be СÀ¶ÊÓƵ.
Located in an inspiring and innovative environment, the University of Colorado СÀ¶ÊÓƵ empowers Buffs to explore, innovate and lead. For over a decade, the Be СÀ¶ÊÓƵ. brand platform has highlighted the achievements of CU СÀ¶ÊÓƵ students, faculty and staff, showcasing how Buffs use their unique talents to make a positive impact on campus and beyond. The collection of authentic brand stories shows how CU СÀ¶ÊÓƵ’s extraordinary range of challenging academic, research and service opportunities inspire Buffs to surpass their own expectations.